Get Covered

Learn directly from a music journalist how to get press

This class includes: 

• Downloadable press kit template

• Questionnaire for writing your own bio

• Real examples of press releases that do/don't work

• How the media cycle works

• Email etiquette (and what’ll often get your emails deleted) 

• What to have on social media

There are lots of things that can get in the way of your music getting into journalists’ and labels’ ears. The goal is to make it as easy as possible for press and labels to listen to your music. The best way to do that is to have everything really easily accessible in your email pitch, your website, your social media, etc. 

Here I’ll share everything I’ve learned from my years as a music journalist about the most effective way to write press releases and bios. Learn how to market your music from the perspective of someone who has seen thousands of press releases, written hundreds of articles, and crafted dozens of bios. 

I’ll go over some (fictionalized) press releases and emails based on real stuff I’ve gotten. We’ll talk about what worked and what didn’t, and learn some behind-the-scenes of what we’re looking for.

These same concepts apply to pitching yourself to PR teams, venues, festivals, and your fans. This info session is one hour long, after which I’ll hold a Q&A for up to one hour’s worth of your questions — so come ready to ask me anything.

Much like musicians, music writers aren’t in it for the money. We’re here because we love music, we love nerding out about it, and we care deeply about getting it into people’s ears. Feel free to contact me with any questions.