Get Covered - $35 Recorded Session + Templates

Demystifying the process of pitching your music to labels and the press

As someone who gets dozens of press releases each week, it can be hard to select which ones to pursue. Even though I wanna write about ‘em all, that’s just not possible. Taste and preference aside, there are lots of things that can get in the way of your music getting into journalists’ and labels’ ears. 

The goal is to make it as easy as possible for press and labels to listen to your music. The best way to do that is to have everything really easily accessible in your email pitch, your website, your social media, etc. 

Here I’ll share everything I’ve learned from my years as a music journalist about the most effective way to write press releases and bios. Learn how to market your music from the perspective of someone who has seen thousands of press releases, written hundreds of articles, and crafted dozens of bios. 

This class will include: 

• Downloadable PR template + real examples of press releases that do/don't work

• Examples of lyric & credit sheets

• How the media cycle works

• Email etiquette (and what’ll often get your emails deleted) 

• What to have on social media

I’ll go over some (fictionalized) press releases and emails based on real stuff I’ve gotten. We’ll talk about what worked and what didn’t, and learn some behind-the-scenes of what we’re looking for.

These same concepts apply to pitching yourself to PR teams, venues, festivals, and your fans. I tried to make this class as helpful as possible, and packed in a lot of into into one hour!